FIND THE DEEP MEANING OF AN IMAGE WITH OUR TOOLS

OUR THEORY

Unconsciously, the human mind perceives the external world via images, interprets these metaphorically and conveys them narratively. For the human mind, images are more than just visual artefacts. We understand, make sense of and express our interpretation of what we see by way of images.

The 6 Universal Metaphors of Stories is an approach that harnesses this metaphoric way of thinking. It has been developed by specialised image makers, social scientists and marketing insight analysts and is based on research by leading behavioural scientists, linguists, and thinkers such as Carl Jung, Joseph Campbell, George Lakoff, Gerald Zaltman and Aby Warburg.

By employing deep metaphorical evaluation in image analysis, we can create an additional layer of knowledge that enriches our understanding of the images. This approach allows us to go beyond the literal interpretation of visual elements and delve into the realm of subjectivity and emotion.

As a result, this deep metaphorical layer of knowledge enables us to search for images not only based on their literal content but also on the subjective and emotional impact they can have. It allows us to find images that resonate with particular moods, feelings, or concepts, opening up new possibilities for creative and emotional exploration in image search and analysis.

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